Business Analyst / Data Strategist

Turning Raw Data Into Decisions.

A Business Analyst obsessed with the space between messy operational data and clean, confident decisions that move organisations forward.

Available for 6-month internship
Stakeholder Management ✦ Business Analysis ✦ Executive Reporting ✦ Data Storytelling ✦
Stakeholder Management ✦ Business Analysis ✦ Executive Reporting ✦ Data Storytelling ✦
(About) — The Manifesto
Three principles
that guide every
engagement.
01 — The Philosophy

Every organisation already holds the answers it seeks — buried inside its data. My work is the excavation. I translate ambiguity into structured questions, and questions into measurable outcomes.

02 — The Method

Bridging the gap between business and engineering, I map processes, define requirements, and model the metrics that actually move the needle. No vanity dashboards — only decisions that compound.

03 — The Impact

Across fintech and operations at Mastercard and Deliveroo, I've helped teams recover SLAs from 72% to 96%, build 10+ real-time dashboards, and synthesise 5K+ records into executive-ready insights.

2+
Years Experience
500+
Dashboards Built
5K+
Records Analysed Daily
96%
SLA Recovered
(Projects) — Selected Work

Projects

Projects where analysis translated directly into measurable business outcomes.

E-Commerce Sales Analysis: Order Cancellations & Revenue Optimization
Python / E-Commerce Analytics
01

E-Commerce Sales Analysis: Order Cancellations & Revenue Optimization

Analyzed 1M+ e-commerce transactions from Pakistan's largest online marketplace to identify factors driving order cancellations and uncover revenue optimization opportunities. Found 19% cancellation rate representing ~475M PKR in lost revenue.

Python Pandas Matplotlib Seaborn EDA
475M PKR in lost revenue identified
View Full Project
E-Commerce Sales and Customer Behavior Analysis
R / E-Commerce Analytics
02

E-Commerce Sales and Customer Behavior Analysis

Analyzed 584,000+ e-commerce transactions from Pakistan's largest online retailers to uncover customer purchasing patterns, revenue trends, and payment preferences using R and modern data science practices.

R Tidyverse ggplot2 Plotly Quarto
584K+ transactions analyzed across 2016-2018
View Full Project
Customer Segmentation & RFM Analysis
Analytics / Python
03

Customer Segmentation & RFM Analysis

Segmented 500K+ retail customers using Python and R with RFM framework to identify high-value segments and retention opportunities. Results visualised in an interactive Power BI dashboard.

Python R Power BI RFM Framework
500K+ customers segmented
Sales Performance Analysis & Forecasting
Retail / Forecasting
04

Sales Performance Analysis & Forecasting

Analysed retail sales data using Python and R (ARIMA forecasting), building an interactive Power BI dashboard and Excel scenario planner to identify revenue opportunities and optimise forecasting accuracy.

Python ARIMA Power BI Excel
Optimised forecasting accuracy
(Dashboards) — Power BI

Dashboards

Dutch Cycling Safety Dashboard
Power BI / Public Safety
01

Dutch Cycling Safety Dashboard

Built a 3-page interactive Power BI dashboard for a Ministry-level stakeholder identifying which Dutch municipalities carry the highest cyclist accident risk relative to cycling infrastructure. Developed a star-schema model, cleaned and translated the full dataset from Dutch in Power Query, and created 6 DAX measures — including a per-km risk score that flipped the investment recommendation from Amsterdam to Leiden (3× more accidents per km of cycleway).

Power BI DAX Power Query Star Schema Data Storytelling
Leiden identified as 3× higher risk than Amsterdam per km of infrastructure
View Full Project
(Skills) — The Toolkit

Skills

Analytics & BI
SQL / Python / R
Advanced querying, pandas, statistical modelling, and automation across large datasets.
Visualisation
Power BI / Tableau
Executive-grade decision dashboards and real-time KPI tracking for operational teams.
Platforms
Salesforce / Excel
CRM analytics, SLA reporting, and advanced Excel modelling with scenario planners.
Process
Agile / Scrum
Scrum ceremonies, 3-week sprint cycles, and Jira-based delivery across cross-functional teams.
Core Competency
Requirements Engineering
BRDs, functional specs, user stories, and acceptance criteria leaving zero room for interpretation.
Communication
Data Storytelling
Translating complex analysis into executive narratives that drive organisational change and buy-in.
(Experience) — The Journey

The Journey

Aug 2022 — Mar 2023
Analyst
Teleperformance — Mastercard Fintech Account
  • Owned end-to-end performance reporting for B2B Mastercard fintech client using Salesforce CRM and Excel, maintaining SLA targets above 90%.
  • Led cross-functional coordination to deliver SLA recovery from 72% to 96% within ramp-up period.
  • Built and maintained real-time Power BI and Excel performance dashboards for team managers and client stakeholders.
Oct 2020 — Apr 2022
Business Insights Analyst
TaskUS — Deliveroo Operations
  • Delivered weekly and monthly analytics reporting for Deliveroo operations using SQL and Power BI, presenting directly to clients in quarterly business reviews.
  • Built and maintained monthly 10+ interactive Power BI dashboards tracking operational KPIs and customer experience metrics.
  • Synthesised 5K+ operational datasets into executive-ready insights using SQL, Salesforce and Power BI.
  • Applied Agile/Scrum methodology across 3-week sprint cycles ensuring iterative, on-time delivery.
(Education) — Academic Background

Education

Oct 2024 — Apr 2026
MSc Business Analytics
NEOMA Business School — Grande École, France

Specialising in advanced analytics, data-driven decision making, and business strategy at one of France's leading Grande Écoles. Open to 6-month end-of-study internship across France and Benelux.

2018 — 2021
Bachelor of Commerce
Astral College, India

Foundation in business, commerce, and analytical thinking.

(Contact) — Let's Build Clarity
Let's
Talk.
Kundanjaiswal233@gmail.com